Welcome to Arcana Echo ("we", "our", or "us"). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you use our AI-guided Tarot reflection service, including our use of cookies and third-party advertising technologies.
2. Information Collection
We only collect information necessary to provide and improve our reflection companion service:
Account Info: Your email address and authentication identifiers, used via Clerk for identity verification and account security.
Reflection Data: Questions asked, cards drawn, personal reflection journal notes, and AI-generated insights.
Preferences: Locale (language), sound toggles, and appearance theme settings.
Analytics & Technical Data: Anonymous usage patterns, browser types, and event timestamps collected via PostHog to optimize service reliability.
3. How We Use Information
We use the collected information for the following purposes:
To verify your identity and ensure secure account access.
To generate personalized, contextual reflection insights using Google Gemini AI.
To maintain your reflection timeline, streak continuity, and aggregated emotional pulse.
To analyze system performance, prevent abuse, and enhance service features.
4. Data Sharing & Partners
We do not sell, rent, or trade your personal information. We only share data with trusted service providers essential to running Arcana Echo:
Clerk: For identity authentication, session management, and secure account access.
Google Gemini AI: For generating reflective insights. We never transmit personally identifiable credentials to Gemini.
PostHog: For anonymized product analytics and usability metrics.
Resend: For transactional and account notification emails.
Google AdSense: For serving contextual and personalized advertising to support free service operations (see Section 5).
5. Cookie & Advertising Technology Policy
Cookies are small text files placed on your device. We use cookies and similar technologies to facilitate core functionality, remember user preferences, gather analytical insights, and display relevant advertising.
Analytics Cookies: Anonymously tracks usage metrics to help us optimize speed and user experience.
Advertising Cookies: Used by third-party advertising partners like Google AdSense to serve relevant ads.
B. Google Advertising Cookie Disclosure:
Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to users based on their visits to our site and/or other sites on the Internet.
C. How to Manage or Opt-Out:
You may opt out of personalized advertising by visiting Google Ads Settings.
You may adjust your browser settings to reject or delete cookies. Note that disabling essential cookies may impact authentication and certain service features.
6. Your Rights & Data Deletion
You have the right to access, export, update, or delete your personal information at any time. You may request the full deletion of your account and associated reflection history.